Blockbuster Video

Observing life from their pet shop window, Ray the guinea pig (voiced by Jim Belushi) and Carl the rabbit (voiced by James Woods) pay homage to kung fu, indulge their need to dance, and wax poetic on the shallowness of movie stars in this Clio Award-winning campaign. Visual effects supervisors Frank Petzold and Scott Souter brought the computer-generated duo to life for the 2002 Super Bowl and cemented Tippett Studios reputation for creating realistic furry creatures. Tippett won 4 CLIO Awards for the Computer Animation and Visual Effects work on Carl and Ray.

Directed by Steve Spaz Williams and produced by Clint Goldman for Complete Pandemonium.

Agency: Doner.

Creative Team

  • Frank Petzold (VFX Supervisor)
  • Scott Souter (VFX Supervisor)
  • Steve Spaz Williams (Director)