CHEETOS SWEETOS

Tippett Studio performed full production services for Goodby Silverstein & Partners, director Timothy Plain to promote Cheetos’ Sweetos new snack puffs.

A promotional campaign for PepsiCo’s new cinnamon-sugar seasonal treat, Sweetos, these PSA-style spots feature seasonal candy animals such as a chocolate bunny and marshmallow chick begging the audience to eat Sweetos (rather than eating them).

Tippett developed the concept and design for each of the four candy animals and animated the six spots, including Cheetos’ iconic spokesanimal, Chester the Cheetah, which our team built, rigged, textured and animated.

In addition, Tippett’s mobile team programmed a match-3 style game on the same theme to further promote the product.