Intel Warcraft

In collaboration with Legendary Entertainment, Tippett Studio joined Ogilvy Beijing for this multi-faceted advertising series that blends the fantasy of Warcraft with the legendary technology of Intel China.

With live-action sequences shot in the beautiful cities of Tianjin and Beijing, the spots feature roaring hordemaster Orgrim Doomhammer’s pursuit of a hapless Warcraft gamer through the streets of a bustling Chinese metropolis –  a clunky outdated laptop the only thing standing between our hero and certain death-by-tusk.

Intel China Marketing Executive Chen Ling and Director Han Yan, famed for 2015 Oscar contender Go Away Mr. Tumor, worked on-set with Tippett VFX Supervisor Chris Morley and Executive Producer Paul Grimshaw to stage and oversee both practical and CG shots over a period of three weeks in Northern China.  The visual effects and animation work then continued at Tippett Studio in Berkeley, California, on an accelerated schedule to coincide with the film’s global release.

传奇电影公司,北京奥美,加卅蒂比特工作室联手制作「魔兽」广告系列。以魔兽富萝幻色彩为主题,混合了英特尔之尖端科技,创造了多层次的广告影片。

故事讲述倒霉的游戲玩家(刘昊然饰演),因用太旧的筆记电腦,不能完全透入游戲世界,给魔兽世界的奥格瑞姆,在繁华的大都会街头追踪。广告全在北京和天津取景拍摄。

英特尔(中国)市场经理凌晨,与被提名奥斯卡「滚蛋吧!肿瘤君」名导演韓延,同蒂比特工作室特效主管Chris Morley, 执行制片人Paul Grimshaw, 以三周时间,在北京和天津现场拍摄。CGI 动画和特效,于美国加卅柏克利蒂比特工作室施工,以超速的制作时间完成,来配合魔兽全球上映日期。

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