BUICK

Tippett Studio brought dinosaurs back to life for this great series of live-action/CG spots for Leo Burnett, Buick and director Erich Joiner.

Designed to draw comparisons between the outdated average SUV and a clumsy, prehistoric triceratops, the Buick spots featured life-sized Apataosaurus, Triceratops and Stegosaurus interacting seamlessly with a filmed live-action environment.

VFX Supervisors
Eric Leven

VFX Producer
Ken Kokka

Animation Supervisor
Tom Gibbons

Compositing Supervisor
Jordan Schilling

Art Director
Mark Dubeau